CocoMelon
Social Creative
Serving as the primary creative executor for CoComelon, I translated team-led concepts into high-performing social assets for a global audience. Working under the Associate Creative Director, I was responsible for the end-to-end production of short-form content, ensuring every asset met strict platform-native retention goals. My role was to bridge the gap between initial team ideation and final delivery, maintaining rigorous brand consistency across thousands of global touchpoints.
Creative Process
Inspired by a trending TikTok format where viewers follow guided motion throughout the video, creating an immersive and interactive viewing experience.
Research
A playful, trend-led TikTok shaped around the bedtime routines parents aspire to, blending relatability with heartfelt family moments. Focusing on bedtime as a key moment for children, selected clips from existing assets were explored to identify what could translate best into a 9x16 reel.
Insight
The final outcome, bringing the concept together with playful icons drawn from existing assets to elevate the storytelling.
Outcome
Performance
408.3K
2.6K
457
Showcasing a Cocomelon-led day of learning and play, designed to help parents better understand childhood development stages - including potty training.
Creative Insight
Performance
850.8K
8.3K
1.6K
Cocomelon centres around celebrating everyday childhood milestones-here’s a side-by-side look at how these real-life moments are translated into the Cocomelon world for young audiences.
Creative Insight
Performance
2.1M
3.9K
1.4K
Behind every piece of content is a dedicated team - this snapshot highlights one of the key individuals helping bring it all to life.
Creative Insight
Performance
1.3M
9.2K
710
An interactive post playfully exploring parents’ role in bedtime storytelling, turning story time into a shared agreement between parent and child.
Creative Insight
Performance
467.6K
2.9K
560
Highlighting parents’ expressions when faced with the inevitable “What’s Elf on the Shelf?” moment at Christmas.
Creative Insight
Performance
688.4K
5.8K
980
A playful set of statics capturing parent humour through familiar, light-hearted family moments.
Creative Insight
Performance
356.7K
3K
622
Welcome to Potty Training 101 - helping little ones focus on learning and play, without the stress of messy moments.
Creative Insight
Performance
2.1M
16.2K
3152
Performance
2.1M
2.8K
565
Working across both motion and static formats, this series captures fun, relatable moments parents experience with their children - translating everyday realities into engaging social content.
A podcast collaboration with Headspace, combining playful Cocomelon’s visuals with Headspace’s brand identity to produce a cohesive static carousel.
Creative Insight