Sky Originals

Rebranding Ident

Brief

Insight

Create an Ident for Sky Originals showcasing how Bold, British and Original they are.

Giving Sky a handcrafted signature to sign off their original shows as an Artist inspired by British Culture around the popularity of museums and galleries in the UK.

Signature and Slogan

Here’s how they signature would look in mono black and white.

Channel AD

The new ident helps define the originality of the shows with a human touch’s sign-off as the channel’s signature.

Billboards

Visualising how the new ident would look as billboards are placed in high traffic locations to draw attention whether the audience is pedestrians or drivers.

Social Media

How the content for Social Media would look with the Ident introduced to Sky’s mass following, on different devices the audience would use.