The Hunger Games
Social Creative
During a high-volume 3-month period for The Hunger Games, I focused on the rapid execution of social-first creative. Participating in cross-functional brainstorms, I took collective ideas and transformed them into polished motion and static assets. I managed the production workflow from brief to final export, ensuring all creative was optimised for the latest 2026 platform trends and met the high-stakes approval standards of the franchise's brand guardians.
Creative Process
How do we translate cinematic storytelling into fast-scrolling social formats?
Research
Exploring concepts that best showcase the cinematic language of The Hunger Games franchise within a social-first format.
Inspired by an Amazon Prime post that showcased its catalogue through colour-coded themes, with each film framed by its distinctive palette and title.
Using colour as a visual anchor allows audiences to instantly recognise tone and mood, drawing on The Hunger Games stunning cinematography to create a cinematic social experience.
Insight
A series of triptychs designed to highlight the franchise’s key themes and evolving settings, using colour-driven cinematography as a visual anchor.
Outcome
Working with earthy, gritty tones to reflect District 12 - grounding the visuals in the environment where the tributes’ journey begins.
District 12
Capturing the metallic, lifeless greys of the Capitol - a stark cityscape that greets the tributes before the Games begins.
The Tribute Parade
Designed with cinematic pacing, highlighting the complex dynamic between Lucy Gray and Snow…
Creative Insight
Performance
2M
143K
3.8K
Capturing Lucy Gray tending to the roots of the tree through song, with Snow gradually drawn into her presence.
Creative Insight
Performance
1M
90.7K
1.9K
Creative Insight
Highlighting the poetic yet electric red motif woven throughout the franchise’s visual identity.
Performance
27.2K
469
Creative Insight
Celebrating a cast member’s birthday by curating standout moments from across franchise.
Performance
40.5K
1M
976
Creative Insight
Revisiting a pivotal franchise moment as Haymitch delivers strategic pep talk to Katniss and Peeta, setting the tone for their alliance in the Games.
Performance
Statics offer a powerful way to capture iconic moments from the franchise - whether as single stills or as carousel storytelling.
32.5K
348K
393
Real love.
Creative Insight
Performance
762K
75.9K
5,210
Shaping the future leaders of Panem at the Capitol’s prestigious Academy.
Creative Insight
Performance
43.1K
310
Performance
99.9K
1,583
Shaping the future leaders of Panem at the Capitol’s prestigious Academy.
