Twilight
Social Creative
I led the creative execution for Twilight’s modern social revival, turning collaborative team insights into a cohesive visual narrative. My responsibility was to ensure that the 'nostalgia-meets-modern' aesthetic discussed in ideation was perfectly captured in the final exports. I owned the technical execution of motion graphics and social-first layouts, navigating internal reviews with the ACD to deliver content that successfully re-engaged a legacy fanbase."
How do we a 15-year-old franchise culturally alive across social platforms - engaging loyal fans while attracting a new generation?
Blending the playful mischief of Elf on the Shelf with Twilight-inspired Christmas twist.
Creative Insight
Performance
1.6M
134K
43.8K
Creative Insight
All we want for Christmas is Edward waiting beneath the tree.
Performance
18.2K
1.7M
183K
Exploring Edward’s internal conflict with his ‘vegetarian’ identity through a cinematic, character-led perspective.
Creative Insight
Performance
1.5M
166K
11.4K
Tapping into the buzz around Taylor Lautner’s upcoming comedy series Werewolf Hunter, this piece plays on the irony of his role as Jacob Black, a Werewolf - using a trending audio to deliver a timely, fan-led reaction.
Creative Insight
Performance
529K
33.9K
1,609
It’s a forever kind of thing - nothing will ever quite compare.
Creative Insight
Performance
4,782
842K
78.5K