UEFA x Booking.com
Branding Sponsorship
Brief
To capture the essence of what could be an exciting and elevated partnership for Booking.com, we have used the iconic UEFA brand guidelines and memorable one-liner style lines Booking.com use in their adverts to feel greatness come together as one vision. And using players who embody strength and empowerment, creating defining highlights from their games, are at the centre of these ads.
Billboards
These aspects together create an endeavour demonstrated by using above and below-the-line advertising. For example, billboards across roads and motorways are to produce maximum exposure.
Social Media
Another would be the powerful tool of social media to demonstrate seamless integration in context and to engage with fans who are also potential customers.
Platforms such as YouTube stream the highlights of the games, Twitter and Instagram with powerful images captured from those highlights alongside the one-liner style copy defining it further.
