Self Directed Project:
Domestic Violence Stories:
Threaded
Insight
A campaign to raise awareness of an issue kept hidden within my community and the culture I belong to. It was an opportunity to see Domestic Violence through the lens of South Asian Victims who have left behind their case studies, or those who are still with us today advocating change.
The importance of this topic was huge as it was self-directed at a time when Domestic Violence became a National Emergency in the UK during the Covid-19 Lockdown in March 2020.
Campaign Reel
From insight to outcomes, here is a reel showcasing how this project came to be.
Billboards
Newspapers
For this campaign, an article will be written and published, using a community and national-based newspaper to reach my audience and create awareness of the exhibition.
The brainstorming and commitment of this campaign started in February 2020. From this, the outcomes were to be the blanket and the exhibition to happen as part of my submission for my self-directed. However, with the sudden Lockdown, creating something physical with materials and tools was dashed. And the need. This project had been about perseverance and resilience throughout months of isolation and minimal guidance. It has been a challenging yet eye-opening experience where I have been understanding more of my capabilities and broadening my creativity to problem-solve outcomes on what could have been pre-covid. Some ideas were quite far-fetched, an AD to be broadcasted on a channel and take over the front cover of the UK’s most poplar newspapers.
But as a designer and campaigner for this issue can be ambitious.
Overall this was a project that became unforgettable,