Sky Originals
Rebranding Ident
*Pitched to the Creative Director at Sky Creative Studio
Brief
Create an Ident for Sky Originals showcasing how Bold, British and Original they are.
Insight
Giving Sky a handcrafted signature to sign off their original shows as an Artist inspired by British Culture around the popularity of museums and galleries in the UK.
Logo and Slogan
Channel AD
The new ident helps define the originality of the shows with a human touch’s sign-off as the channel’s signature.
